Much awaited album 'Donda' by Kanye West announced in a latest ad by Beats By Dre

Picture Courtesy: Gregory Pace / Shutterstock

Donda, Kanye West's highly anticipated album, will be released on Friday, July 23.

The 44-year-old rapper revealed the news in a new Beats By Dre commercial starring Sha'Carri Richardson, which debuted during Game 6 of the NBA Finals on Tuesday.

West scored and edited the minute-long spot, which includes a clip from his new song No Child Left Behind.

West can be heard on an eerie organ repeating the lyric 'He's done miracles on me,' while Richardson prepares to do a 100m sprint in slow motion.

Following her contentious ban from Team USA's Olympic team after testing positive for marijuana, the 21-year-old athlete has become a household figure in recent weeks.

Richardson is seen getting into position on a starting block in a pair of Nike track shoes at the start of the successful commercial clip.

The commercial then switches to a clip of a woman jogging in place on a field in a black sports bra and bicycle shorts, emphasizing her physique's strength.

As the message 'Live Your Truth' appears on television, Sha'Carri is seen speeding away from her starting block.

Finally, West reveals that the day before the album's release, at 8 p.m. ET, he will hold a Donda listening event webcast on Apple Music.

Earlier in the day, Kanye posted a series of eerie, shadow-bathed photographs of himself wearing a black mask to Instagram as part of the album's promotion.

Close-ups of a gold chain he wore around his neck with the names of his four children with his former wife Kim Kardashian, 40, were posted.

Kanye didn't caption the photographs, as he usually does with his enigmatic and sparse social media uploads.

In an all-black suit, a figure that appeared to be him was spotted crouching like Spider-Man on two gleaming metal cylinders.

He was dressed in leather leggings and a black Bottega Veneta hoodie, as well as gloves and a black mask with goggles that covered his entire head.

His blurry gloved hand reached up to his throat, where he wore a gold Cuban links chain, in another snap.

The names of his four children were engraved on the necklace: North, eight, Saint, five, Chicago, three, and Psalm, two.

A second, more delicate chain with all of his children's names written on it was also seen in several of the images.

In all of the images, he wore the unsettling black mask, and in one of the profile shots, he even gave a closeup of it.

He covered his uncovered eye holes with his gray camouflage gloves, showing a gray bracelet.

Kanye ended the photoshoot by laying out all of his apparel and jewels from the shoot on a table as if he were promoting it.

His ex-wife Kim tweeted images of their son Saint wearing a gold chain with his name etched in the same Old English text as the necklaces.

Donda is West's ninth studio album and the eagerly awaited follow-up to Jesus Is King, which was released in 2019.

Donda West, Kanye's late mother, died unexpectedly on November 10, 2007, after having liposuction and breast-reduction surgery.

After a few months, the L.A. According to People, Donda died as a result of "multiple post-operative factors" related to a pre-existing heart problem, with "no evidence of a surgical or anesthetic misadventure."

Kanye teased the arrival of his tenth studio album last year by revealing a full tracklist as well as a preview of the title track.

He later removed the tracklist, which had 20 tracks in total.

West also shared a home movie-filled music video starring himself and his late mother to go along with the Donda song clip.

He said at the time, "In loving memory of my incredible mother on her birthday," while tweeting a link to the video to his vast fans.

Donda was supposed to be released on July 24, 2020, but it was suddenly postponed after it failed to debut on music streaming platforms at midnight.

Publish : 2021-07-21 11:35:00

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