New logo revealed for Russian fast food franchise replacing McDonald's

The shapes in the new logo are thought to represent a burger and two French fries. (Photo: Sistema PBO Press Service/Izvestia/Tass)

The company replacing McDonald's in Russia after the American fast-food giant's exit has unveiled its new logo as it prepares to reopen its restaurants on Sunday.

On Thursday, Sistema PBO unveiled a new logo consisting of a red circle and two orange lines on a green background, the forms allegedly representing a burger and fries.

"The green background of the logo symbolizes the quality of products and service that our guests have come to expect," the corporation was quoted as saying by the state-run Tass news agency.

Izvestia reports that Sistema PBO has submitted eight prospective names for the new chain to Rospatent, the government agency responsible for intellectual property.

Among the names rumored to be under discussion is "Tot Samyi," which translates to "the same one," and "Svobodnaya Kassa," which means "available cash register."

The relaunch will commence on Russia Day, celebrating the nation's independence.

It will take place in Moscow's Pushkin Square. On this spot, McDonald's initially opened in Russia in January 1990, a momentous occasion that marked the economic liberalization of the Soviet Union's economy as the Cold War closed.

This weekend, the first fifteen redesigned restaurants will welcome customers, with hundreds more likely to follow by the end of the month.

McDonald's said in May that it would withdraw from Russia due to the Ukraine conflict and that 850 restaurants employing 62,000 people would be closed without reopening.

Other large corporations, like Coca-Cola, Pepsi, and Starbucks, announced they would halt operations in Russia.

At the time, Chris Kempczinski, president and CEO of McDonald's, wrote in a letter to staff, "Some may argue that providing access to food and continuing to employ tens of thousands of ordinary citizens is surely the right thing to do."

However, the humanitarian situation generated by the war in Ukraine cannot be ignored.

Alexander Govor, who managed several McDonald's restaurants in Siberia, will take over the company's eateries, according to McDonald's.

McDonald's was the first American fast-food chain established in the Soviet Union, which fell apart in 1991.

Publish : 2022-06-10 17:47:00

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